Stream Three Videos

New Training Class

The facts are staggering, having video on your website can increase traffic 2 – 300%.  YouTube is the second most popular search engine behind Google and in front of giants like Bing and Yahoo.  Great, but what does that mean to you?

Video is a powerful tool and you should be using it to grow your business.  This class will help you start that journey and understand the basics of video marketing.

We’ll start with the basics of starting to use video to grow your business.  Show you what video can and can’t do by examining the 3 C’s of video marketing.  We’ll talk about what you can do yourself and when you should engage a professional to help with your video.  The class examines key video tools such as YouTube, video blogging, and traffic statistics.  We’ll also introduce you to some simple strategies to get started with video and measure the results.

So what are you waiting for?  It is time to join the video revolution.  We look forward to seeing you. Click Here for more details. 

About the presenter: Dave Anderson is a principal at Stream Three Creative.  His role is working with customers to help them create and carry out video strategies that grow their business.  Dave has been engaging audiences on topics such as social media, video marketing, and website development for several years.  He enjoys providing a fun, interactive learning environment that is accomodating to all experience levels.

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The Battle of BIG Internet

Full disclosure I am not a populist by nature. I tend to not buy into the ‘big business is evil’ diatribes we hear so often in the media. However, there are times when the undercurrents of those who run things really start to annoy me. One such issue is the way that competing Internet giants continue to fight over video standards. The result of the battles between giants such as Google, Microsoft, Apple, etc is that ‘We the People’ have to tolerate inconsistent services, unending updates, and continuous hassles as we try to just watch a video.

As a provider of professional video services, we are faced with constantly having to sort out what is the best way to distribute a video file for a customer. Adobe Flash? Windows media? Quick time? h.264?   Most end users don’t give a flip about any of this, they just want to see the video.  The result is that services like YouTube flourish because they take any standard and convert it to the standard du jour. That is fine unless you wish to provide a bit more polish than YouTube offers. However when you add a custom player to your site you risk the chance that significant parts of your audience won’t be able to view it.

Microsoft recently responded to a push from Google to create an upgrade so that Windows Media files can be played in the Chrome browser. (click here for the press release).  As this is released, it is still not possible to view a flash video on an iphone or ipad making huge amounts of content unavailable to these users.  As a ‘little guy’ in the equation, this sure looks like the ‘Big Boys’ have lost sight of what is important.

The great irony of the whole situation is that html5 was supposed to bring all these different options together into a single standard.  And yet as video continues to explode in popularity, the powers that be continue their tit-for-tat while the rest of us sigh and tolerate another update, plug-in, error message, instead of the video we want to watch.