Let’s face it, for better or worse, Google has changed our world. Not only do most of us who are not named Bill Gates use it to find what we need to know on the Internet, but Google also defines how many businesses manage their marketing. Whether it is...
The process of finding, engaging, and developing loyal customers is a challenge at any level. While the concept of lead generation is simple, having an effective lead generation and prospect nurturing structure is difficult, even for the experts. Being able to...
Quick question: If you are a local plumber and want people to find you on the Internet, what is the best strategy? Answer A: Sell your small business and buy into a national franchise like Roto Rooter Answer B: Spend several thousand dollars a month on a Pay Per...
Video engages people in a way that static text and images cannot. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness. Online video ads are growing in popularity...
Most good bloggers will tell you that blogging has to be a habit to be effective. You must create time in your schedule in order to regularly create the content your readers expect. And while it takes time to develop, research, and write a good blog, the lessons to...
Full disclosure I am not a populist by nature. I tend to not buy into the ‘big business is evil’ diatribes we hear so often in the media. However, there are times when the undercurrents of those who run things really start to annoy me. One such issue is...
I’m a small business owner and the other day I had to fax a document to my insurance company. What a pain! To start with, I don’t own a fax machine. My office uses virtual phone systems (Skype, cellular, and Google Voice) so I don’t even have a phone line to plug...
A Quiz for You Every business needs a strong website, right? If not, how would anyone find your company when they Google your name? Who would know what you do or the products you sell (at least the ones you listed in 2007 when you last updated)? Hey look, the big...
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